Urhobo Blow or UB, Ubi ejeh [meaning: service of punches] or Ohore r’ubi [meaning: battle of punches], is a traditional martial art developed or modified by the Urhobos for military purposes, initially, but has been witnessed in recent times as a ceremonial contest of strength by young males at annual or seasonal festivals. UB has its similarities with mainstream boxing, but the differences are quite divergent. Many ethnic groups along coastal West Africa have their idiosyncratic boxing and wrestling arts. Still, the main distinguishing feature of UB is that the knock-out punch hand is placed by fighters on their backs just above the buttocks during fights. UB is gradually becoming extinct due to lack of interest, funding, organisation, and exposure but may make a glorious comeback as a mixed martial art of international importance. UB was once and can still be a source of great community pride and make heroes. What makes UB unique and worthy of attention?